Originally published November 2015
The movie American Grafitti, an ode to teenage life in 1962, was released in 1973 only 11 years after the year it is so nostalgic about. But even though it was such a short space of time it looked like a different world and sounded like it too, the gulf between Chuck Berry and David Bowie was just enormous — and you could say roughly the same about a movie made in 1983 about music in 1972. Today the equivalent would be a movie set in 2004 that got all misty-eyed about listening to “Hey Ya!” and “Milkshake” on an iPod Mini. While I’m sure there are people with reasons to be nostalgic for that time and those records, the musical gulf between then and now doesn’t seem nearly so wide. They certainly don’t sound over a decade old, a time-span which used to be an eternity in pop music years.
So is pop music not changing as fast as it used to, or am I just a clueless and out-of-touch old fart?
The 1960s were obviously a time of rapid upheaval, but the following 20-plus years didn’t exactly stand still either, giving us (off the top of my head) Prog, Metal, Reggae, Glam, Disco, Punk, Post-Punk, Hip-Hop, Synthpop, Shoegaze, Techno, and House. Pop used to change clothes as often as Cher playing a show in Vegas but I just don’t hear that quick turnover of ideas and styles anymore.
If I’m not imagining things and there is a notable down-shifting now, it could be due to music-biz economics and the internet. Downloading and streaming has destroyed the old business model and bands make more money from concerts than records now, so they spend longer on tour and try to milk an album as much as possible before moving on to the next one.
It used to be standard for an act to put out an album every year – or even two a year in some cases — but now two years is the minimum a major artist takes between long-players, often longer. Coldplay have made six albums in 15 years, if The Beatles had put them out at that rate Rubber Soul would have been released in 1978. The lifecycle of pop has gone from being like a Mayfly — cramming a lot into a very short time — to more like an elephant.
I loves me some Charli, Taylor, and Miley, so I don’t have a huge beef with modern mainstream pop. But I would like pop music to be zooming forward and discarding old ideas the way it used to. Maybe I should just be grateful that Coldplay have only made six albums.
Download: Getting Nowhere Fast – Girls At Our Best (mp3)